As a digital marketing agency (Yoghurt digital), develop a digital strategy to help achieve a client’s (Lyre’s spirit Co) goals question 1 Tell us which specific audience Lyre’s Spirit Co should target and what digital marketing channel/s* it should use to increase sales in Australia – and why. (Recommendation: 550 words +/-10%) *Example channels: SEO, content, Google Ads, paid social, conversion optimisation, and UX question 2: Given the opportunity to speak to the team at Lyre’s Spirit Co, what are the two questions you would ask to get the information you need to put together a more tailored and effective strategy? (50 words +/-10%) Please see the attachment PDF
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