Topic: 2012-2020 year period of time and analyze the microeconomic issues impacting a particular company during that period of time. You should be looking for issues and topics that we have covered in this course and how you can apply those concepts to a real world situation. The same company and time period will be used for all both parts of the project. Requirement: Yahoo! Corporation: All topics below must be included in the paper with a minimum of 1 paragraph for each, plus and appropriate intro and conclusion. Give a description of the company during the time period for analysis. This should be roughly a 5-10 year period of time, not the entire history of the company. What products produced? Are they identical or differentiated? Does this change during the analysis period? Explain. Discuss the determinants of demand and how you see the consumer preferences influencing the market. Analyze the price elasticity of demand. Build a case as to why the demand for this product is elastic, inelastic or unitary elastic A minimum of 5 sources is required for this section. Submit a report that is roughly 3-4 pages of content, typed double-spaced. This paper is a formal, college-level paper which means that it should be written in that style. Do not use personal pronouns like “I,” “we,” “me,” “you,” etc. It should be well written with a introduction and conclusion and use appropriate citation. Submission: Paper must be submitted in Canvas through this assignment. Verify that you paper has been submitted to the Canvas assignment. If you can’t see the assignment, then I can’t see the assignment and I can’t grade it. You will have the opportunity to make revisions for a better grade, but that means you need to submit on time so I can grade the paper and provide feedback. Similarity Percentage: The similarity percentage should be less than 25% for this paper. In my experience, most students who have higher similarity percentages are not purposely plagiarizing, but have either used too many quotes or inadvertently used similar vocabulary, phrasing and sentence structure to the original source and that will also be flagged. If the similarity percentage is higher than 40%, the entire paper will receive a zero. You may submit the paper as many times as you like before the due date to check the similarity percentage. Please note that after the first 3 submissions the report will be generated automatically, but for all subsequent submission you will have to wait at 24 hours for the report. Research: Each student will develop and analysis based on the information provided and the questions asked in each activity. Research is required and the best place to find that is through the Hartnell Library. (Links to an external site.) Works Cited Format: Must use APA 7 citation format. (Links to an external site.) All references should be cited (5 sources minimum are required) Wikipedia is not an acceptable source! Each project needs to be in a single document (.doc or .pdf formats would work best) and submitted in Canvas through the appropriate assignment. Typed, double-spaced in a readable 12-point font with margins no larger than 1” on all sides. Please include this information: ?Yahoo’s financial troubles and those of other similar web companies were in part due to Google’s almost complete domination of various market sectors, such as the search engine market. ?The income statement communicates how much revenue the company generated during a period and what cost it incurred to generate that revenue. Yahoo! Inc., consolidated income statement Net income (loss) attributable to Yahoo! ?Yahoo! Inc.’s activity ratio is calculated as total revenue divided by total assets. Yahoo! Inc.’s liquidity ratio is calculated as current assets divided by current liabilities. Yahoo! Inc.’s solvency ratio is calculated as total debt divided by total shareholders’ equity. Yahoo! Inc.’s profitability ratio is calculated as operating income divided by revenue. ?Revenue is generated from offerings, which include clicks on text-based links to advertisers’ websites that appear primarily on search results pages (“search advertising”), the display of graphical, non-graphical, and video advertisements (“display advertising”), and other sources.
