Please read the Case Study titled Consumer Research at Procter & Gamble: From Field Research to Agile Research and address the following questions:
1. Critically analyze the advantages and disadvantages of online marketing research for P&G.
2. Discuss the different qualitative & quantitative marketing research techniques adopted by P&G and evaluate the merits and demerits of the same.
3. Recommend the appropriate research methods techniques P& G should adopt to connect with the millennials.
Total Word Count – 2000 Words.
Your report should include:
a) Table of content
b) Introduction (a brief overview about the case. Do not write a full story about the
c) Answer to question (1)
d) Answer to question (2)
e) Answer to question (3)
f) References ( a minimum of three references, follow APA style)
Submit your assignment in Microsoft Word only. No other file types will be accepted. • Note that the plagiarism limit is 15%.
Standard academic presentation is required, including:
• Concise and appropriate language
• Fully referenced using the (APA) method, containing all sources used for each piece of
• Unless advised otherwise, all work should be spaced at 1.5, and handed in via the LMS • Use the (Times New Roman) font, regular styluvle and font size (12)
• Insert page numbers
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