Marketing analytics and customer relationship management are becoming increasingly important to the success of businesses. Find a recent article about how a company has used either marketing analytics or a CRM system to improve its performance. The article should have been published within the past year and can come from any reputable business publication (e.g., the Wall Street Journal, Business Week, the Financial Times, etc.).
Address the following:
1. Describe how the company used marketing analytics or the CRM system.
2. Explain how it helpluved improve the company’s performance.
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