this is a list 5 family members/friends ranked them in order of influence on my decision-making: answer: Father Uncle Mother Best Friend Sister Instructions: 1. Give specific examples for the top-3 influencers from your list: what was your decision that they influenced? Perhaps you purchased a brand that they recommended? donated to a charity that they support? went to the school that they have graduated from? (75-100 words max) here the writer can write what he thinks is best 2. Select one example from the previous section. Imagine that you are a marketing manager for that brand. Suggest which strategies and tactics marketers of this brand should adopt based on the social influence that you have observed in the above example. (Between 175-250 words max) The work must include some of these following references: Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice in Journal of Consumer Research Article by Cindy Chan; Jonah Berger; Leaf Van Boven 01/10/2012 Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes. in Journal of Personality and Social Psychology Article by Berger, Jonah. The Wharton School, University of Pennsylvania, PA, US, jberger@ Heath, Chip. Graduate School of Business, Stanford University, Stanford, CA, US 2008 Brand switching and consumer identification with brands in the smartphones industry in Journal of Consumer Behaviour Article by Dominic Appiah; Wilson Ozuem; Kerry E. Howell; Geoff Lancaster 11/2019 Consumer behavior: buying, having, and being, global edition Book by Michael R. Solomon 2019 The Mixed Effects of Participant Diversity and Expressive Freedom in Online Peer-to-Peer Problem Solving Communities in Journal of Interactive Marketing Article by Stefânia Ordovás de Almeida; Utpal M. Dholakia; José Mauro C. Hernandez; José Afonso Mazzon 08/2014 Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed in Journal of Consumer Research Article by Dan Ariely; Jonathan Levav 12/2000 Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control in Journal of Consumer Research Article by Keith Wilcox; Andrew T. Stephen 01/06/2013 When Imitation Doesn’t Flatter: The Role of Consumer Distinctiveness in Responses to Mimicry in Journal of Consumer Research Article by Katherine White; Jennifer J. Argo 01/12/2011 Influence via Comparison-Driven Self-Evaluation and Restoration: The Case of the Low-Status Influencer in Journal of Consumer Research Article by Edith Shalev; Vicki G. Morwitz 01/02/2012 Creating and managing participative brand communities: The roles members perform in Journal of Business Research Article by Cleopatra Veloutsou; Iain Black 09/2020 Consumer engagement in online brand communities: a social media perspective in Journal of Product & Brand Management Article by Dessart, L., Veloutsou, C., & Morgan-Thomas, A Playbook: How Market Leaders Measure Influencer Marketing What Makes Online Content Viral? in Journal of Marketing Research Article by JONAH BERGER and KATHERINE L. MILKMAN 2012 Positive Effects of Negative Publicity: When Negative Reviews Increase Sales in Marketing Science Article by Jonah Berger, Alan T. Sorensen and Scott J. Rasmussen 2010
