Much of building brand awareness is about learning to be concise and targeted about who we are and what we offer. For this assignment, please share responses to the prompts below. You may want to reference The Golden Circle (see attached file) again here. 1. Your Mission Statement. This is personal to you and may or may not have anything to do with your work. Here are examples—do not copy them. Simply use them as a skeleton for what you want to write. Example: I am committed to innate states of being that include happiness, freedom, independence, and economic security. When I am operating from a solid foundation of being, I am able to better cultivate and emphasize friendships, fun, and achievement in my life. These things together will allow me to feel comfort, delight, and joy in all that I do and who I am. Example: I am committed to a personal foundation of balance, security, and openness. These guiding principles allow me to be connected in my relationship with myself, others, and capable of giving back to my community. This results in me being aligned with my best self: a centered, joyful, and “at peace” healthy human. 2. Your Thesis Statement. A thesis statement is the promise / intention to your audience about the scope, purpose, and direction of your work. It summarizes the conclusions that the leader has reached about the topic. A thesis statement is focused and specific enough to be proven within the boundaries of the work. Example: “My work is centered around the idea of Reclaiming Your Instinct—a practice focused on quieting the clamor of social training in order to realign with your own truth”. (Allie Stark) 3. Your Top 1-3 Offerings(related to employee wellness program strategic plan that you did) (These could become the basis for the Minimum Viable Product “MVP” that you will be presenting at the end of the course). Make the descriptions brief. If you have your overarching umbrella project—include that. These offerings should be the low-hanging fruit, the things that will be easy to execute because it is tangible and you can sell/share it immediately.
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