I‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍n the current prolonged health and economic crisis, it has become apparent that some companies have done much better than others, within their own industry sector. For example, some restaurants have done much better than other restaurants. Additionally, some businesses took the best practices from completely different businesses, and replicated those strategies within their own organizations. The current success of such companies has been directly due to the quick thinking strategies employed by the leadership, and followed through by the organization. At present, in many ways, we are looking to a gradual end to the pandemic, due to vaccinations, hygiene care, and other precautions. With that understanding, review the current phase, and then the future strategies for businesses that have survived through the last two years of disruptions: 1. Returning to normalcy: As sickness has ebbed either through medical progress, or as people have taken commonsense steps for safety, economic activity has started to resume, due to growing confidence, and sheer necessity. Share examples of companies that are currently getting out of the issues of the past, and are creating new strategies to survive in the near term. 2. Future plans and strategies: As both B2C and B2B behaviors have seen lasting change, the nature of competition for many c‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ompanies has shifted for years to come. Share how companies are planning their strategies for the future. Review the present situation, and then the future plans for businesses, based on national and international issues, and create an assignment about what strategic lessons can be learned from the current issues and challenges, and plan a risk assessment strategy for the next 2-3 years. Share the economic, financial, global and other challenges going forward. You can pick any industry you like, whether retail, healthcare, hospitality, airlines, distribution or logistics and distribution sectors. Remember though that many industries do intersect with each other, and you can show their relationships and dependencies on each other. Additionally, academic learning, examples and implications must be shown with good data backing your considerations. Your submission should apply several academic principles from Strategic Management. Review key concepts of stages of strategic management, SWOT, external assessment, internal assessment and strategies in action. The submission should be 1500 words, using APA guidelines, and must be written without ‘cut and paste’. In-text citations, strong research and analysis, and proper formatting. Additionally, you must have the following: 1. Cover Page 2. Abstract well written conclusio‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍n