Research Background 1.2. Research Rationale 1.3. Aim 1.4. Objectives 2. LITERATURE REVIEW (approx. 2,250 words) 2.1. Write the title based on objective 1 1 2.2. Write the title based on objective 2 2.3. Write the title based on objective 3 2.3.1. This numbering refers to a sub-paragraph of paragraph 3 2 2.3.2. This numbering refers to a second sub-paragraph of paragraph 3 Aim. The research aims to establish the effects of dematerialisation on the fashion industry and analyse how the metaverse can generate new possibilities for luxury brands in the digital environment. Objectives. The following research objectives will lead the researcher to achieve the aim of the study: To investigate the factors that might influence fashion brands performances in the virtual universe; To investigate how luxury fashion work in the digital world; To analyse why luxury fashion brands fit in the metaverse; To examine how luxury fashion brands can make the best of the metaverse; To investigate what luxury fashion brands marketers need to know about the metaverse.
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