Check the files very well. Be clear and explain well. They contain essential information to do an excellent job for this marketing plan. My part has to be composed of 2 paragraphs in this case. 1) Industry Analysis & 2) Competitor analysis. I need to write two paragraphs for a marketing plan written up. You need to write in one paragraph the Industry Analysis and one paragraph the Competitor analysis for BBHOLISTICS. You can get most of the info in the uploaded files. I need you to explain in the competitor analysis since BBHOLISTICS’ products blankets(check screenshot well). (emf shielding blankets) and so why this company shouldn’t compete in the Weighted blanket (due to big competition, that produces normal blankets( Bearaby, Eight Sleep and Sleep Country Canada) while BBHOLISTICS’ produce blankets (sleep gift blankets) that offer this particular protection for radiation and so protect people’s health the only ones that can compete are Defendershield and EMR Solutions since those two companies produce similar products and try to satisfy the same/similar needs. So BBholistics’ reference markets should be Emf blankets market and Sleep Aid market and not the Weighted blanket market, which is too big made by huge companies and not with specific health products like emf shielding blankets. BBholistics’. Start talking about the weighted blanket, and explain why the weighted market isn’t the proper market for these niche products (emf shielding blankets produced by BBHOLISTICS) and then go into the emf shielding blankets market and Sleep aid market( the two proper markets for BBHOLISTICS as competitors Defendershield and EMR Solutions. Please do your best to do a great job. if you need to take some info by google trends or any website that can be helpful. Please remember this is a Marketing Plan focused on the SOCIAL MEDIA Marketing and do a table similar to the one shown in the files(screenshot) taking for each of those 3 companies BBHOLISTICS, Defendershield and Emr Solutions. Reporting for each of those 3 companies numbers of followers for each social media they have, example: Facebook, Instagram, Twitter and LinkedIn, YouTube… how often they post frequencies of posting (weekly, monthly); How many likes they have…(companies), how many tweets per months… everything you think that may be related to the social media of those 3 companies. Give real-life advices about how BBHOLISTICS in social media marketing can be more competitive as the other 2 competitors (defendershield and EMR solutions). Double spaced and APA 7 citations Written Content/Development – 50% • Content is comprehensive/accurate/persuasive and demonstrates critical thinking. • Displays an understanding of client and environmental issues. • Major points supported by specific details/examples and critical analysis. • Research is adequate/timely • Writer has gone beyond textbook for resources Higher-Order Thinking – 20% • Suggestions are show a comprehension of market factors as well as client strengths and capabilities. • Is able to integrate theory and best practices into thoughtful suggestions for client. As such, team has critically analyzed the various aspects of the market and applied these to the problem at hand. Organization — 15% • Use of template as outlined in text. • The introduction provides sufficient background on the topic, major points • Structure is clear, logical, and easy to follow • Subsequent sections develop/support central theme • Conclusion/recommendations follow logically from the body of the paper Style/Mechanics – 15% • Format • Citations/reference page follow guidelines • Properly cites ideas/info from other sources • Paper is laid out effectively–uses, heading and other reader-friendly tools • Paper is neat/shows attention to detail • Grammar/Punctuation/Spelling • Rules of grammar, usage, punctuation are followed • Spelling is correct • Readability/Style • Sentences are complete, clear, and concise • Sentences are well-constructed with varied structure • Transitions between sentences paragraphs and sections help maintain the flow of thought • Words used are precise and unambiguous • The tone is appropriate to audience, content, and assignment
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