please choose the iPhone as the marketing innovation and mainly focus on the critique of the marketing innovation
You are required to identify, categorise and critique a marketing innovation of your choice. You will write up your findings in the form of a 2000-word report that summarises your research findings and a critique of your named marketing innovation.
The report should describe the marketing innovation you have chosen (this could be a contemporary or historical innovation), company background (very brief, if necessary).
You also should discuss the context of the chosen marketing innovation; that is, why and/or how this innovation can be considered as marketing innovation.
You then need to evaluate how the chosen marketing innovation was/is practised and managed. Your report should be concluded by the managerial recommendations.
Some useful tips:
 We suggest you choose a marketing ‘innovation’ where a clear innovation form/s can be identified.
 You should explain how the chosen marketing innovation was put into practice supported by theories (no more than five) and critique this practice to raise pertinent recommendations for a manager who wants to know how to manage a sound marketing innovation for his/her business today.
 You are encouraged to use all resources at your disposal to carry out your research, including the internet, business press and library resources.
The rationale behind this continuous assessment is to provide you with the experience of identifying and researching marketing innovation ideas and managerial practices. This requires you to frame and pursue a process of inquiry that is of interest to you and to write up your inquiry and findings in a formal report format that can be used by a manager wishing to develop his/her own innovation strategy. Your workshops will provide you with the opportunity to work on this coursework and your report’s analysis section will provide you with the opportunity to apply the theory covered in the course and to critique the concepts and managerial practices of your chosen marketing innovation.