Discussion Questions Guidelines • Please always read the question carefully before you start working on it. • If there is an article or a video related to the discussion question, please make sure that you fully understand the article or video. • You are required to incorporate course materials and conduct your own research regarding the discussion topic. • Your response should include your arguments on the discussion topic as well as your justifications for arguments. • Please focus on your analysis, not definitions. • Please avoid minimalist responses (e.g., “I agree” or “I don’t think so” or “Maybe”). • Please note that this is a learning opportunity for everyone in this course. Your responses to the discussion questions will be seen by your classmates. You will add value to this course and benefit everyone by providing high quality work. • Once your response is submitted, it is final. Please do not resubmit or add a new post. • Please always proofread your responses and ensure they do not include spelling and grammatical errors. • You are not required to respond to classmates. • There is no requirement on the number of references. Please use as many as needed to support your discussion. 2 Discussion Questions Grading Rubric Discussion Question Response Grade • Assignment is not submitted. 0 Meet two or more of the criteria below: • Answer is incomplete or not clear. • Answer is not concise or legible. • Answer lacks sufficient depth to cover the topic (less than 150 words, excluding references). • APA citations and references are not provided. 0-10 Meet three or all four of the criteria below: • Answer is clear, legible, and logical. • Answer has some depth to answer the question (150-300 words, excluding references). • Answer uses a few marketing concepts/theories to support the response. • APA citations and references are provided but not adequate. 11-19 Meet all of the four criteria: • Answer is clear, legible, and logical. • Answer has sufficient depth to answer the question (more than 300 words, excluding references). • Answer incorporates marketing concepts/theories from both class readings and external research and uses specific marketing examples to support the response. • APA citations and references are provided and are adequate. 20-25 Notes: 1. Grade is determined by the quality of your work. 2. Word count is only one of the requirements (., grading criteria) for discussion questions. In other words, grade is not determined solely by the word count. Word count includes words in the main body of your discussion, and it does not include references. 3. This rubric only provides you with the minimum requirements of discussion questions. For example, if your assignment meets all the four criteria listed in the last row of the rubric, your grade will start at 20. To receive a grade higher than 20 on each assignment, please make sure you do well on the four highlighted areas in the last row of the rubric
